The Shoe Spa launches this new division of Earth Footwear which will become one of our top brands. Beth describes the collection as the most exciting she has seen in several years. The new line builds off the "seriously healthy footwear" proposition of the entire company, and represents an exciting expansion into higher fashion profiles and silhouettes.

Within the category of comfort, health and wellness footwear, Earthies represents the first branded entry to be designed for work, dress casual, and even dress wearing occasions. The proliferation of "footwear with benefits" - as popularized by the Earth brand more than 40 years ago - has spurred the recent growth of Earth as a casual brand focused on whole-body wellness, and has set the stage for the launch of Earthies. The collection features premium leathers and suedes, nature-inspired details, and ornamentation that includes decorative beading, buckles, macramé, mesh patterns, pleating, midsole wraps, and stud details. Earthies will be introduced with the consumer-facing tagline "Wellness Elevated."

This is just a small sampling of our Earthies styles.
Stop by the store to see our full collection.

Spring 2011

http://www.earthiesusa.com